Wester Ross Brand

In April 2004 a partnership of community groups and businesses involved in the Wester Ross tourism industry was formed. The aim of the group was to work in partnership to attract more business to Wester Ross. GALE sat on the partnership alongside Celtic Fringe, Lochcarron and District Business Association and Ullapool Tourism and Business Association.

As a partnership the group produced a Marketing Plan. One of the first projects from the marketing plan to be implemented was the development of a Wester Ross brand.

GALE secured funding and employed a team of consultants to design the artwork for the brand and develop a set of guidlines for its use.

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